I’ve been going to the National Association of Music Merchants (or NAMM) show, for more than 25 years. For those who don’t know, it’s an musical instrument (MI) industry-only trade show, in which those who create musical instruments, equipment, or software show their wares to media, distributors, and retail buyers. It has always been a major event in the musical instrument industry; for a small company, lots of buyer interest at a NAMM show can mean getting enough purchase orders for the entire year in a few days.