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The Merton Folio

: music

NAMM 2025 Thoughts

I’ve been going to the National Association of Music Merchants (or NAMM) show, for more than 25 years. For those who don’t know, it’s an musical instrument (MI) industry-only trade show, in which those who create musical instruments, equipment, or software show their wares to media, distributors, and retail buyers. It has always been a major event in the musical instrument industry; for a small company, lots of buyer interest at a NAMM show can mean getting enough purchase orders for the entire year in a few days.